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Articles & Annoucements

How to improve your business English without spending a fortune!

November 24th, 2010

 We are all under more and more pressure nowadays to be confident and able to speak English for our job and our career. Whatever your profession and whatever company you work for at present, sooner or later you will see that only those who can run and participate in meetings, make presentations, solve problems and [...]

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Leadership – the key to success in difficult times

November 19th, 2010

What is it that is special about a great leader? What is the difference between a manager and a leader? How do you rate as a leader? How can you improve? The answers are all here. Just click through to enjoy this excellent e-book all about leadership: click through to enjoy

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Call your 80 / 20 list today – you are sitting on a gold mine

September 9th, 2010

With all the doom and gloom that the media loves to bombard you with, it’s easy to forget that you’re sitting on a goldmine. Every business owner without exception has their own “Acres of Diamonds” right in front of them. That goldmine is your existing customer list. It’s a sad truth, but most business owners [...]

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Beware of Analysis Paralysis!

September 9th, 2010

How to avoid “Analysis Paralysis” – get busy, get effective, get results!  One thing I’ve noticed about a lot of my colleagues over the years is how they fall broadly into two groups: 1          those who think this marketing thing is a good idea 2          and those who think this marketing thing is a good [...]

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Why Most Websites Are Boring

July 18th, 2010

Ineffective Websites Did you know that the less than 1% of people who visit a typical website actually buy something from that site or make contact with the business? Yes. Less than 1%! In other words, if your website is typical (and I really hope that it isn’t) then 99% of people who visit are [...]

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Creating Entrepreneurial Wealth In Difficult Times

July 18th, 2010

Creating entrepreneurial wealth involves creating a business that thrives in the good times and thrives in the bad times. The alternative is to have you and your family’s financial future in the hands of the Government. Personally, that idea horrifies me – whoever is in power. So check below for 5 top tips to immunise [...]

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Business Book Review: “Good to Great” Jim Collins

June 5th, 2010

This is a tremendous work. Clearly and concisley written makes it an easy read. The chapters are interspersed with many brief but fascinating anecdotes to back up the empirical findings of the research. This makes the important points much more memorable and immediately relevant. The premise of the book is simple: by identifying the key [...]

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Achieve “breakthrough” in your business!

May 31st, 2010

Studies on self-employed entrepreneurs in the UK today show the following: 95% are struggling and finding it hard to survive 4% are doing OK, not great, but getting on fine 1% are experiencing phenomenal success and making record profits Good news! All those in the highly successful 1% have got certain things in common. Just [...]

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Don’t give up, follow up!

May 21st, 2010

Since I have been sharing my favourite marketing tips with my colleagues and friends, a lot of people have thanked me and told me that they find me emails useful and interesting. Several people have also asked me if I feel bad or lose interest when I don’t get a response from some of the [...]

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Getting & Using Customer Testimonials

May 19th, 2010

Today’s Marketing tip for you is short and sweet: Get more Testimonials. All of us in businesses can make better use of testimonials. Why are they so powerful? Because, no matter how strong your sales and marketing skills, no matter how well you communicate the benefits of your products and services, nothing communicates the quality [...]

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